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Kmart Corp., the discount retailer which is operating under federal bankruptcy protection, said Wednesday that it has renamed its money-losing BlueLight Web site kmart.The updated site will feature additional products and closer visual ties to the discounter s Stuff of Life advertising and marketing campaign, Kmart said. The ad campaign was launched following Kmart s Chapter 11 bankruptcy filing and features TV ads directed by Spike Lee.The renamed Web site will focus on Kmart stores, highlighting nationwide events, promotions and sales. It also will offer an expanded inventory of name brands including Disney apparel and Pentax cameras.Kmart launched BlueLight, a stand-alone e-commerce company, in conjunction with Softbank Venture Capital and Yahoo! in 1999. It acquired the remaining shares last year.For the first six months of 2001, BlueLight lost $55 million. Mike Porter, an analyst with Morningstar Inc., said Wednesday s move hints Kmart finally is giving up on the BlueLight revival.In March 2001, Kmart brought back the BlueLight Special, an in-store advertising concept for sales merchandise stanley cups uk that was created in 1965 and retired in the 1990s. But it never really took off the second time around.In support of the campaign stanley cups , Kmart launched BlueLight Always, which featured everyday low prices on more than 30,000 items. It also had television advertising that featured dancing blue lights, which some retailin vaso stanley g experts criticized as being not inventive.In its 2001 annual r Qnyj Bee-Inspired Bots Skitter and Swarm at NYC s Museum of Mathematics
The little magnets sure make the iPad Smart Covers useful鈥攂ut they could switch off pacemakers, too, if a new series of experiments is anything to go by. When 14-year-old Gianna Chien set out on a science fair project earlier thus year, she decided to test if the magnets in the iPad Smart Cover were strong enough to interfere with implanted defibrillators. Testing her hypothesis on 26 participants she found that 30 percent of the time the magnets caused the devices to stop working. Since, she started getting attention from medics鈥攁nd soon she ;ll be reporting her findings to 8,000 doctors at a Heart Rhythm Society meeting in Denver. They ;re certainly taking stanley water jug her research seriously. The research offers a valuable warning for people with implanted defibrillators, which deliver an electric shock to restart a stopped heart, said John Day, head of heart-rhythm services at Intermountain Medical Center in M cups stanley urray, Utah. While the small magnets are relativel stanley termosar y weak, they still seem to be able to interfere with the defibrillators. If a patient with a pacemaker were to fall asleep with an iPad Smart Cover on their chest, for instance, the device could be switched off. So be careful when you hand grandma your tablet. [Bloomberg] AppleHealthHeartiPadMedicine |
